Building Design Strategy: Using Design to Achieve Key Business Objectives
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Book Details
Author(s)Thomas Lockwood, Thomas Walton
PublisherAllworth Press
ISBN / ASIN1581156537
ISBN-139781581156539
AvailabilityUsually ships in 24 hours
Sales Rank784,187
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Thomas Lockwood, Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues including developing tangible design strategies, using design to convey ideas, choosing worthwhile projects to help business growth, and using design to create fiercely loyal customers.
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