Professional Web Site Design from Start to Finish

It seems like almost every business, Web page enthusiast and marketing professional has a Web site these days. And it only takes a moment to know whether its message and objectives are clear and compelling or muddled and uninviting. This book will help both large businesses and independent designers create professional-looking Web sites simply and inexpensively. Using clean, clear language, this guide teaches how to develop a site's architecture and effectively balance the elements of tone, message, navigation and site dynamics. Designers will also learn how to better understand the Internet and recognize its limitations, establish a Web host account, determine the site's goals, develop efficient site navigation, then produce and promote an effective on-line presence.