Design Basics Index

Master the 3 C's of Head-Turning Design!

Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.

Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.

Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

• Design Basics: 2D and 3D (with CourseMate Printed Access Card)
• Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index
• The Medium is the Massage
• Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer
• Type Idea Index: The Designer's Ultimate Tool for Choosing and Using Fonts Creatively
• The Mac is Not a Typewriter, 2nd Edition
• Graphic Design on the Desktop: A Guide for the Non-Designer, 2nd Edition
• Do Androids Dream of Electric Sheep?: The inspiration for the films Blade Runner and Blade Runner 2049
• White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design
• Adobe Photoshop CC Classroom in a Book (2019 Release)