101 Veterinary Marketing Questions Answered

As a veterinary practice owner or manager, marketing your practice is crucial to reaching pet owners and sustaining client loyalty. But it's easy to feel discouraged when marketing efforts miss the mark or make you feel insincere. Finally, here is your guide to veterinary marketing success. This book imparts the "how-to's" of marketing and offers cost-effective solutions to a range of veterinary-specific marketing challenges. Author and industry expert Robin Brogdon, MA, counsels you through the following topics:

- Message and brand development - Finding and attracting new clients - Public relations - Advertising - Promotions - Technology and social media - Staff training - Costs and benefits - Referral practice - Client education

You will learn how to reach new audiences, determine the effectiveness of your strategy, avoid mistakes, empower and train staff, and use new media. Most important, you will discover what is unique about your practice and how to build an authentic marketing plan around it that will result in more client visits, greater compliance, and increased profitability.