101 Marketing Essentials Every Camp Needs to Know

Offers 101 essential and easy-to-understand ideas that will help camps of all types gain extensive marketing insight and confidence. Highlights no- and low-cost methods that can help make a big difference in the way camps communicate with their customers and prospects. Covers marketing basics, the marketing mindset, marketing perspective, marketing plan development, pricing, motivating messages, marketing vehicle choice, on-site marketing, aftermarketing, and more.