The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business

Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!

• Fitness Launch Formula: The no fear, no b.s., no hype, action plan for launching a profitable fitness business in 60 days - from someone who's done it.
• Making Money in the Fitness Business
• The Little Black Book of Fitness Business Success
• Fitbiz: Secrets of a Seven-Figure Gym
• How to Make More Money in the Fitness Industry
• The Art of Selling Memberships
• Selling Fitness: The Complete Guide to Selling Health Club Memberships
• The Gym Owners & Fitness Managers Masters Of Business Administration: How to start, operate and promote your gym or health club business
• The Fitness Entrepreneur's Handbook
• Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business