This insider look at over 30 major industries and professions is the ideal tool for advertising professionals who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CMOs from Global 500 Companies and CEOs of PR and Ad firms on how they incorporate advertising to build brands. The report is now a "how to sell advertising report," but rather a report that enables you to understand an industry’s/company’s pain in order to better sell your products/services. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on advertising ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.
SAMPLE INDUSTRIES COVERED
Aerospace, Accounting, Advertising, Automotive, Consulting, Consumer Durables, Energy, Financial Services, Health Care, Investment Banking, Legal, Marketing, Public Relations, Real Estate, Retail, Semiconductor, Small Business, Technology/Software, Telecommunications/Wireless, Venture Capital
WRITTEN BY C-LEVEL EXECUTIVES FROM COMPANIES AT: Advanced Fibre Communications, American Express, American Standard Companies, AmeriVest Properties, AT Kearney, AT&T Wireless, Bank of America, Barclays, BDO Seidman, BearingPoint (Formerly KPMG Consulting), BEA Systems, Best Buy, BMC Software, Boeing, Booz-Allen Hamilton, Corning, Countrywide, Credit Suisse First Boston, Deutsche Bank, Drake Beam Morin, Duke Energy, Ernst & Young, FedEx, First Consulting Group, Ford Motor Co., Frost & Sullivan, General Electric, IBM, Interpublic Group, KPMG, LandAmerica, Mack-Cali Realty Corporation, Merrill Lynch, Micron Technology, Milliman & Robertson, Novell, Office Depot, On Semiconductor, Oxford Health, PeopleSoft, Perot Systems, Prudential, Salomon Smith Barney, Staples, Tellabs, The Coca-Cola Company, Unilever, Verizon, VoiceStream Wireless, Webster Financial Corporation, Weil, Gotshal & Manges, Yahoo!
