Executive Reports: The Public Relations Industry Guide for Client Acquisition & Retention: 100+ C-Level Executives (CEO, CFO, CTO, CMO, Partner) From ... on the Inner Workings of Their Business

This insider look at over 30 major industries and professions is the ideal tool for public relations professionals who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CMOs from Global 500 Companies and CEOs of PR and Ad firms on how they incorporate public relations to build brands. The report is now a "how to sell public relations report," but rather a report that enables you to understand an industry’s/company’s pain in order to better sell your products/services. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on public relations ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.

SAMPLE PR/ADVERTISING/MAKRETING CHAPTERS INCLUDE
Raymond L. Kotcher, Ketchum, Senior Partner/Chief Executive Officer, Passion and Precision in Communication
David Copithorne, Porter Novelli International, Chief Executive Officer, Building the Right Relationship Between a Client and Their Publics
Andrea Carney, Brodeur Worldwide, Chief Executive Officer, The Service Element in Successful Public Relations
Aedhmar Hynes, Text 100, Chief Executive Officer, PR-Fast Becoming the Preferred Strategic Business Tool
Herbert L. Corbin, KCSA Public Relations Worldwide, Chairman and Managing Partner, Public Relations Today and Tomorrow
Larry Weber, Weber Shandwick Worldwide, Founder, 21st Century Public Relations
Scott Chaikin, Dix & Eaton, Chairman and Chief Executive Officer, Helping Clients Achieve Their True PE Ratio (Preformance to Expectations)
Steve Schwartz, Schwartz Communications, President, The Impact of High-Technology Public Relations
Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer, The Power of Public Relations in a Complex World
Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer, Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success
Stephen Jones - The Coca-Cola Company, Chief Marketing Officer - Connecting With Consumer Needs
Richard Costello - General Electric, Manager-Corporate Marketing Communication - Providing Choice
T. Michael Glenn - FedEx, Executive Vice President, Market Development & Corporate Communications - Staying Customer-Focused
John Hayes - American Express, Executive Vice President, Advertising & Global Brand Management - How Brands And Marketing Are Evolving Together
Michael Linton - Best Buy, Senior VP - Strategic Marketing - Making Sure the Consumer Has a Seat at the Table
Jody Bilney - Verizon, Senior Vice President, Brand Management and Marketing Communications - Building a Powerful Marketing Engine
Karen Edwards - Yahoo!, Vice President, Brand Marketing - Building an Internet Mega-Brand
Richard Rivers - Unilever, Senior Vice President, Home & Personal Care Division - Marlboro Friday: Branding a Product

WRITTEN BY C-LEVEL EXECUTIVES FROM COMPANIES AT: Advanced Fibre Communications, American Express, American Standard Companies, AmeriVest Properties, AT Kearney, AT&T Wireless, Bank of America, Barclays, BDO Seidman, BearingPoint (Formerly KPMG Consulting), BEA Systems, Best Buy, BMC Software, Boeing, Booz-Allen Hamilton, Corning, Countrywide, Credit Suisse First Boston, Deutsche Bank, Drake Beam Morin, Duke Energy, Ernst & Young, FedEx, First Consulting Group, Ford Motor Co., Frost & Sullivan, General Electric, IBM, Interpublic Group, KPMG, LandAmerica, Mack-Cali Realty Corporation, Merrill Lynch, Micron Technology, Milliman & Robertson, Novell, Office Depot, On Semiconductor, Oxford Health, PeopleSoft, Perot Systems, Prudential, Salomon Smith Barney, Staples, Tellabs, The Coca-Cola Company, Unilever, Verizon, VoiceStream Wireless, Webster Financial Corporation, Weil, Gotshal & Manges, Yahoo!