Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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Book Details
Author(s)Frans Johansson
PublisherHarvard Business Review Press
ISBN / ASIN1591391865
ISBN-139781591391869
Sales Rank210,865
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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