It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

• Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
• Onward: How Starbucks Fought for Its Life without Losing Its Soul
• The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
• Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
• From the Ground Up: A Journey to Reimagine the Promise of America
• The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
• The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
• A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher
• People Follow You: The Real Secret to What Matters Most in Leadership
• Permission to Screw Up: How I Learned to Lead by Doing (Almost) Everything Wrong