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Campaign Advertising and American Democracy

Author Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein, Travis N. Ridout
Publisher Temple University Press
Category Business & Economics
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Book Details
ISBN / ASIN1592134564
ISBN-139781592134564
AvailabilityUsually ships in 24 hours
Sales Rank1,110,121
MarketplaceUnited States 🇺🇸

Description

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.
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