Just My Type: A Book About Fonts

Amazon Best Books of the Month, September 2011: Simon Garfield s Just My Type presents an entertaining history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea s font-change controversy. With a variety of recent, news-making examples and font samples throughout, Just My Type explains how and why certain fonts can elicit emotions or gut-instinct reactions. Garfield s humor and historical anecdotes add to his deep understanding of how something as simple as font choice can speak volumes about our cultural climate--and why it s so easy to agonize over what font to use on a party invitation. Whether you re already a font aficionado or can t tell the difference between Times New Roman and Arial, this entertaining history will give you a greater appreciation of the typefaces that surround you every day. --Malissa Kent