Bringing Graphic Design In-House: How and When to Design It Yourself

Bringing Graphic Design In-House is geared toward untrained and marginally trained "designers" working within a company that has decided do their design in-house rather than hire and outside firm, and small business owners that have to design their own collateral.

With the market being in such a tough place right now, more and more design is being pulled in-house to save money. The result is that untrained ôdesignersö are having to create collateral that can stand up to the competition (who may be using professional designers) and this can be a daunting task. Designing is difficult in a perfect world and even more difficult when one is dealing with a lack of a basic graphic design education.

The goal of this book is two fold. The authors not only address how to design it yourself, they also discuss instances where it is best to hire professional outside designers for specific portions of the work. Being able to evaluate your tools, your limitations, and the tasks at hand is vital to being able for success.