Color Design Workbook: A Real World Guide to Using Color in Graphic Design

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
• Lettering & Type: Creating Letters and Designing Typefaces
• Creative Workshop: 80 Challenges to Sharpen Your Design Skills
• Typography Workbook: A Real-World Guide to Using Type in Graphic Design
• Layout Essentials: 100 Design Principles for Using Grids (Design Essentials)
• Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
• Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
• Making and Breaking the Grid: A Graphic Design Layout Workshop
• Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition