From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
The Complete Idiot's Guide to Marketing, 2nd Edition
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Book Details
Author(s)Sarah White
PublisherAlpha
ISBN / ASIN1592571352
ISBN-139781592571352
MarketplaceFrance 🇫🇷