The Complete Idiot's Guide to Search Engine Optimization

Rev up the search engines.

The Complete Idiot?s Guide to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.

More than 90% of all online users employ search engines to find what they are looking for on the Internet
A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials