Plunkett's Advertising and Branding Industry Almanac: The Only Comprehensive Guide to Advertising Companies and Trends (Plunkett's Advertising & Branding Industry Almanac)

Vital to businesses of all types, advertising, marketing and branding are covered in-depth in this important volume, from mass media to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances. Profiles of the 350 leading companies.