Book Promo 201: Harness the power of the Internet with Web 2.0 and Social Media Marketing

Have you heard of Web 2.0 and Social Media Marketing? Do these sound like high tech terms? The majority of people on the internet are using these things each day. Are you on Facebook or MySpace? Did you ever Digg a web page? Those are examples of Web 2.0 and Social Media Marketing. There seem to be an unlimited number of social networking web sites, but one key is knowing which sites are beneficial for you. Another key is understanding how and why to use them. Those are just a couple of things this book can answer for you in a down to earth and conversational manner. 
Award winning author Nikki Leigh explains branding, viral marketing, Web 2.0, blogs, podcasting, virtual tours, social networking and social bookmarking sites and much more. With that information and over 1000 resource links, this is a book that you will turn to again and again as you create an expanded and effective presence on the Internet to promote yourself and your books.
Introduction to Online Book Promotion
Part One - Prepare to Use the Internet to Promote Your Books

• Chapter One - Online Promotion Basics
• Chapter Two - Identify Your Target Market and Create A Brand
• Chapter Three - Financial and Personal Benefits to Promoting on the Internet
• Chapter Four - What is This Thing Called Web 2.0?
• Chapter Five - Viral Marketing - What Is It and How Can It Help Me

Part Two - Social Sites: Where to Find Them & How to Use Them

• Chapter Six - Social Opportunities Online
• Chapter Seven - Large Social Site Options
• Chapter Eight - Social Sites That Focus on Books and Authors
• Chapter Nine - Social Bookmarking

Part Three - Use Blogs for Promotion

• Chapter Ten - A Blog Is a Necessity
• Chapter Eleven - Are Blogs Useful for Promotion
• Chapter Twelve - Use a Virtual Blog Tour to Promote Your Book

Part Four - Use Audio and Video Multi Media to Promote

• Chapter Thirteen - Book Trailers - What Are They and How Can You Use The
• Chapter Fourteen - Creating a Book Trailer
• Chapter Fifteen- Internet Radio Shows and Podcasting

Appendix

• Appendix A - Online Forums
• Appendix B - Sites That Charge to Promote Books
• Appendix C - Author Interview Opportunities
• Appendix D -Blog Resources
• Appendix E - Sites to Post Book Trailers
• Appendix F - Radio Shows for Author Interviews
• Appendix G -Google Products to Use in Promotion
• Appendix H - Book Prom 201 Participants