In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables:
- Treasures: the benefits we get from working toward a goal,
- Troubles: the difficulties we have to deal with,
- Contributions: the time, money, and effort we invest, and
- Choices: the number of good alternatives we have.