Small Business Growth Strategies: Improving the Profitability of Your Company: Leading CEOs on Strategies for Setting Financial Goals, Understanding ... While Decreasing Expenses (Inside the Minds)

Small Business Growth Strategies: Improving the Profitability of Your Company is an authoritative, insiders perspective on the best practices for analyzing and improving your return on investment. Featuring CEOs and presidents from some of the nations fastest-growing privately- held companies, these experts guide the reader through the process of setting, benchmarking, and achieving ROI goals as a company continues to grow. From advances in technology to organizational changes to old-fashioned cost cutting, these authors explain how all aspects of business decisions affect ROI and how managing these company essentials can improve company profitability. Additionally, these top executives reveal their advice for communicating ROI goals, assigning responsibility for ROI improvement to vendors and employees, and evaluating market forces that affect ROI. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as these leaders identify what it takes to achieve long-term success in a fast-paced marketplace. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Helga Grayson, Chief Financial and Operations Officer, Thinknicity Inc. - ""People-Focused ROI: Delivering on Talent"" 2. Steve Gunner, Chief Executive Officer, Knowledge Tranzfer Inc. - ""A Mature Perspective: Maximizing ROI Throughout the Company"" 3. Michael Restuccia, President, MedMatica Consulting Associates - ""Professional Services Deliverythe Right Way"" 4. Michael J. Lyons, DMCP, President & CEO, Global Events Partners Philadelphia - ""Making ROI-Based Decisions in Todays Business Environment"" 5. Matthew Mason, President/CEO, The Compleat Company - ""A Small-Business Approach to ROI"" 6. Charnelle Hicks, AICP, President, CHPlanning Ltd. - ""Planning to Succeed in Urban and Regional Planning"" 7. William Dagan, President, Endasol - ""ROI Focus of a Small Player with a Big Vision"" 8. Thomas Dugan, CEO,Recovery Networks Inc. - ""A Practical Perspective on ROI""