Web ReDesign: Strategies for Success

Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.

Topics Include:

• Developing an effective strategy and approach
• Planning and scope definition
• Budgeting and pricing
• Understanding user experience and the brand promise
• Planning usability testing
• Information design intensive
• Developing content for the web

Duration: 2.5 hours
On 1 CD-ROM