Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar!

A strong internet presence is an increasingly vital part of business success. "Streetwise[registered] eCommerce" walks small business owners through the ins and outs of building a profitable, effective cyber strategy.Readers will learn how to: create and manage an e-mail list; design a website; build an online community; and market and sell online.From the big picture to the nitty-gritty details, internet novices and seasoned web-users alike will reap the rewards of this accessible yet insightful guide to online business.