No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Here it is: no warm ‘n fuzzies, no academic theories—just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: • The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) • The two most crucial (and liberating) management decisions • The worst number in business is…(fix this before it’s too late!) • Leadership is vastly overrated: a new, rational model for profitable productivity • Why and how to make marketing the master—all others servants • Mice at play, and how to get compliance when the cat’s away • Finding the magic “GE-Spot” for your particular business’ greatest success with its customers • Fairness be damned—to the winners the spoils (it’s time to start paying for performance, not for showing up) • Is a happy workplace a productive workplace? a serious look at the new, fun mandate—lies the management theorists sell • Managing the sales process—the biggest instant improvement (more $ now!)

• No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
• No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
• No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
• No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
• No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
• No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
• No B.S. Wealth Attraction In The New Economy
• No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
• Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
• No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars