Ultimate Guide to Pay-Per-Click Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: ? The ?$100 Bidding Myth”: why outbidding competitors rarely results in more traffic ? Simple website changes that can increase sales by 500% ? How to drive 80% or more of online revenues with rare superconverter keywords ? Winning strategies of the world’s top search marketers ? The best ads on the internet and how to write them ? The real factors for driving high click-through rates ? How to find competitors’ budgets, ad copy, and best keywords ? How to manage bids without expensive bid-management software ? And more!