The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

• Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
• The Boron Letters
• The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
• Scientific Advertising
• Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
• How to Write a Good Advertisement: A Short Course in Copywriting
• The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
• The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
• No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
• Ogilvy on Advertising