How to Win Any Argument, Revised Edition: Without Raising Your Voice, Losing Your Cool, or Coming to Blows

"This will be one of the most important books you've read in a long time."
--Larry King

"[Mayer's methodology] is martial. It's mental judo, where you use the other guy's energy to win. It's mind-set. It's charisma."
--The New York Times

"Two thumbs up! A whole new way of being smart about all the people in your life--coworkers, bosses, family, the people you do business with. Bob Mayer tells you how to finesse the results you want without pleading, prodding, pushing, or pulling."
--Cuba Gooding, Jr., Academy Award-winning actor

"A tender and effective approach to tough problems. Mayer has written more than a book, it's a way of life."


--Robert Hudecek, retired CEO, Baskin-Robbins Ice Cream Co.

"Anybody can learn these methods, which range from recommendations to stay calm to suggestions on shaping your message. All are useful and presented in clear principles and vivid illustrations."
--Rolf Dobelli getabstract.com

The art of the argument. It's mysterious and powerful. It's the art of having things go your way. But it's also the art of getting out of your own way. It's having the Moves. But it's also about having the Touch. Welcome to the "new normal." It's a time and place where conversations are tougher, disagreements more frequent, consensus more difficult to find than ever before. This new world demands three new "right for our times" chapters:

"Heavy Metal Moves" and "Taboo Tactics": When you're being dissed, dismissed, and dumped on. Or when you need to break through.

"Waging Peace: The Mediation, Arbitration, and Collaborative Practice Game": Because there's more conflict but less money to hire litigation lawyers.

"The World Has Gotten Smaller": Learn to identify deep-rooted cultural differences, and how to act and react.