Play Nice, Make Money

Play Nice, Make Money makes the case that a business model that applies the highest ethical standards in its dealings with all stakeholders -Customers, Employees, Vendors, the Community, the Environment, and Owners/Stockholders- will ultimately be more profitable than any alternative. Using historical examples and current case studies, the author debunks the idea that greedy no-holds-barred business methods are required to succeed in business or that they are currently prevalent. Furthermore, he holds that the Ethical Business Model is the foundation of benevolent capitalism, which is our best hope for an end to violence and a key to world peace.