Think Like a CEO Series: Marketing Your Practice

Compiled from articles published in Dental Products Report, this resource guide discusses topics including, 'Getting Social'; 'Reaching patient groups online'; 'Patient referrals'; 'Success with web-based marketing'; 'Emergent opportunity'; 'The E-volution will not be televised'; 'Want to increase your net? Cast a broader one!'; 'What's Your Address?'; and 'Principles of Effective Direct Mail.'