The Successful Product Manager's Handbook

This practical guide to pharmaceutical marketing, often referred to as 'medico marketing,' uses case studies to illustrate how successful business advertising and promotional decisions made before launch are key to 'pharma marketing,' and selling drugs and pharmaceuticals.

Pharmaceutical marketing managers, brand managers and product managers will learn more about pharmaceutical product management training programs and principles that focus on branding and marketing drugs and medicines used in medical treatments to pharmacies -- as well as how to focus their marketing efforts on the value of drug and medicines dispensed in pharmacies in order to improve the branding of their pharmaceutical products.

Other topics discussed include marketing planning, marketing to pharmacists, selling pharmaceuticals, the role of branding, global pharmaceutical competitiveness, and the promotion and advertising of pharmaceuticals, drugs and medicines.