Managed Care

Compiled from articles published in Pharmaceutical Representative magazine, this resource guide examines current trends and offers a look at fundamental positioning concepts that sales representatives can apply during calls. Topics include 'Formulary evolution: An updated look at the world of formularies'; 'Open and closed: The case for a new understanding of formularies'; 'Pass the buck: Do you know who pays for your products?'; and 'It's here! What you need to know now that Part D is reality.'