Creative Construction: The DNA of Sustained Innovation

This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth.

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.

He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

• The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty
• Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
• Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
• The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
• The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
• Driving Digital Strategy: A Guide to Reimagining Your Business
• The Elements of Thinking in Systems: Use Systems Archetypes to Understand, Manage, and Fix Complex Problems and Make Smarter Decisions
• Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
• Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways
• Leading Transformation: How to Take Charge of Your Company's Future