The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork

The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.

Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.

• In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
• The ABC of Custom Lettering: A Practical Guide to Drawing Letters
• House Industries: The Process Is the Inspiration
• The Art of Lettering: Perfectly Imperfect Hand-Crafted Type Design
• Hand-Lettering Ledger: A Practical Guide to Creating Serif, Script, Illustrated, Ornate, and Other Totally Original Hand-Drawn Styles
• Scripts: Elegant Lettering from Design's Golden Age
• Mastering Hand-Lettering: Your Practical Guide to Creating and Styling The Alphabet
• The Art of Hand Lettering for Beginners: Beautiful Projects and Essential Techniques
• Junk Type: Typography - Lettering - Badges - Logos
• Brand by Hand: Blisters, Calluses, and Clients: A Life in Design