Includes chapters such as:
- "Lincoln Pictured," an introduction by Henry Louis Gates, Jr.
- A narrative by Allen C. Guelzo, explaining the man and his image-how the image reflects the true man
- "Who Was Mathew Brady?"-the famous photographer, his life and times, his truths and deceptions (before and after shots from the Gettysburg battlefield, detailing how he moved things around - even bodies - for dramatic impact)
- The words of Lincoln, in an artifact presentation with removable letters and speeches on archival paper that bring the reader back to the times
- "The Camera and the White House" - A fascinating chapter on American Presidents and their visual image - Thomas McAvoy's secret snaps of FDR, FDR hiding his legs, JFK's manipulation of photography taken of him, etc.
- The "book within a book" - the likes of David McCullough, Doris Kearns Goodwin, Richard Norton Smith, Walter Isaacson, Jon Meachem, Macklemore, Brad Pitt, Maya Angelou, Zadie Smith, Gay Talese, Tom Wolf and more in answer to the question "When you see Lincoln's face, what do you see?"