Why The Best Are The Best: 25 Powerful Words That Impact, Inspire, And Define Champions

Winning the NBA Championship in 2008.
Losing in the NBA Finals
in 2010. Though they were completely
different endings, emotionally, both
were amazing learning opportunities that
author, Kevin Eastman, experienced as a
member of the Boston Celtics coaching
staff. These events, and many others from
Kevin’s forty-plus years in the game, have
motivated him to write Why the Best Are
the Best.
Kevin will take you behind the
scenes and share an up-close look at
how and why the best are the way they
are. Why the Best Are the Best examines
strategies to help you overcome mistakes
and failures, as well as ways to turn them
into your own personal success plan.
More importantly, this book will help
you see that these same mindsets, habits,
and strategies are not just for elite athletes
or the otherwise famous. We can all insert
them into our lives and careers to help us
become our best.
The best are the best, in part, because
of the words they choose to live by. The
best individuals and teams define their
words, respect the power of those words,
and use those words as a foundation for
all they do. This book provides the 25
Power Words that will help you learn
from the best to create a framework and
mindset to become your best.

“… Kevin has a unique way of taking the most important components of success―
leadership, team building, and personal development―and simplifying them to
the point that we can immediately insert them into our lives, careers, and teams. ” JAY WRIGHT Head Coach, Villanova University; NCAA Champion 2016, 2018
“… He [Kevin Eastman] has worked with NBA all-stars, Hall of Fame players,
and thirteen- to fifteen-year olds wanting to make their high school team. In
every situation, he has worked to make them better and cared equally about
the person, regardless of stature.…” ROY WILLIAMS Head Coach, University of North Carolina;
NCAA Champion 2005, 2009, 2017; Basketball Hall of Fame Inductee
“… Kevin personifies what General Martin Dempsey calls the three most
important principles of leadership: character, competence and humility…. His
humility is inspiring, as is his willingness to share his knowledge….” JAY BILAS ESPN Basketball Analyst
“… Each chapter is laced with “wisdom bombs” making this a compulsory
read for teams in any sport and teams in the ever-competitive corporate world
as well.” GEORGE RAVELING Former College Basketball Head Coach;
Basketball Hall of Fame Inductee
“Kevin is one of the best speakers and teachers I have come across in the
profession. If you want to learn more about leadership, coaching, self-motivation,
or taking your team or yourself to the next level of performance,
this book is a must read.” ERIK SPOELSTRA Head Coach, Miami Heat; NBA Champion 2012, 2013

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• The Coffee Bean: A Simple Lesson to Create Positive Change
• Elite: High Performance Lessons and Habits from a Former Navy SEAL
• Getting to Us: How Great Coaches Make Great Teams
• 59 Lessons: Working with the World's Greatest Coaches, Athletes, & Special Forces
• Old School Grit: Times May Change, But the Rules for Success Never Do (Sports for the Soul) (Volume 2)
• Victory Favors the Fearless: How to Defeat the 7 Fears That Hold You Back (Sports for the Soul)
• Pound The Stone: 7 Lessons To Develop Grit On The Path To Mastery
• Training Camp: What the Best Do Better Than Everyone Else