So You Have a Great Idea for a Business . . .: Now What?

Thousands of new businesses are founded each year, but those without the proper preparations and know-how often quickly flounder or close. Full of practical suggestions on pitfalls to avoid and absolutely necessary steps, as well as motivational tips and case studies of successful—and not-so-successful—ventures, this is an essential guide for any aspiring entrepreneur. It highlights common mistakes as well as insider secrets for keeping any new company profitable, debt-free, and healthy.