Wired Brown Land?: Telstra's Battle for Broadband
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Book Details
Author(s)Paul Fletcher
PublisherUniversity of New South Wales Press
ISBN / ASIN1742230032
ISBN-139781742230030
AvailabilityUsually ships in 24 hours
Sales Rank3,582,709
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
In this compelling account of the battle for broadband, former executive of the competing broadband company, Optus, Paul Fletcher tells the story of broadband network Telstra’s relentless campaign to maintain and increase its dominance, how Australia has failed to get the broadband they deserve and what needs to be done. This inside story reveals the commercial and political battles between two major broadband networks fighting for control in Australia. Drawing on 10 years of dealings with Australia’s key telecommunications personalities—supplemented by frank interviews both on and off the record—this story tells of one of the longest and high-stakes competitions in Australian business and government history.
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