From The Ground Up: Making marketing work hard throughout your business

Growing a successful company is hard work. When it reaches milestone stages it can be challenging to see the changes needed to keep growth on track. This book takes you through 8 key areas of business and marketing, each one with real life examples from the author's experience, as well as guidance to make sure that your marketing is working hard throughout your company. With this information, you will be able to: * Understand clients and build a targeted profile * Consider how a 'gamechanger' could significantly grow your company * See the benefits of staff working together across the business * Use an outside voice to increase revenues * Appreciate the importance of reviewing plans regularly