Marketing Information System

The development of marketing as a key busi- ness element has also had an important im- pact on the development of both market and social research. The development of market- ing as a key business element has also had an important impact on the development of both market and social research.All businesses need information to guide decision making. This book on marketing information system is to serve readers and students as a com- prehensive, one-stop manual on perhaps the most crucial part of marking research.