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Liquid Bread: Beer and Brewing in Cross-Cultural Perspective (Anthropology of Food and Nutrition)

Publisher Berghahn Books
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Book Details
ISBN / ASIN1782380337
ISBN-139781782380337
AvailabilityUsually ships in 24 hours
Sales Rank3,015,571
MarketplaceUnited States 🇺🇸

Description

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.