Search Books

Marketing In and For a Sustainable Society (Review of Marketing Research)

Author Naresh K. Malhotra
Publisher Emerald Group Publishing Limited
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
124.95 USD
🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $82.78

✓ Usually ships in 1 to 2 months

Share:
Book Details
ISBN / ASIN1786352826
ISBN-139781786352828
AvailabilityUsually ships in 1 to 2 months
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸

Description

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.