Eat Your Greens

How can we sell more, to more people, and for more money?

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.

The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.

The book is curated by Wiemer Snijders, partner at Commercial Works.

• How not to Plan
• The Choice Factory: 25 behavioural biases that influence what we buy
• Under Think It
• How Brands Grow: What Marketers Don't Know
• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
• Effectiveness in Context: A Manual for Brand Building
• Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
• Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
• Truth, Lies, and Advertising: The Art of Account Planning
• Stop Making Sense: The Art of Inspiring Anybody