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Free Gift Inside!!: Forget the Customer. Develop Marketease

Author Stephen Brown
Publisher Capstone
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25.57 36.00 USD
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Book Details
Author(s)Stephen Brown
PublisherCapstone
ISBN / ASIN1841125466
ISBN-139781841125466
AvailabilityUsually ships in 24 hours
Sales Rank3,370,401
MarketplaceUnited States 🇺🇸

Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing