Concepting: Creating Successful Brands in a Communications-oriented Era
📄 Viewing lite version
Full site ›
Price not listed
🛒 Buy New on Amazon 🇺🇸
Book Details
Author(s)Jan Rijkenberg
ISBN / ASIN1841160903
ISBN-139781841160900
CategoryBrand name products
MarketplaceUnited States 🇺🇸
More Books in Brand name products
Slim-Fast 3-2-1 Plan Recipes
View
Think New ASEAN!
View
Die Lizenzierung von Marken: Eine entscheidungs- und t…
View
Brand Warriors: Corporate Leaders Share Their Winning …
View
IMC: Using Advertising and Promotion to Build Brands
View
Strategic Brand Management: Building, Measuring, and M…
View
Brand Management: Research, Theory and Practice
View
Brand Meaning Management (Review of Marketing Research)
View
Winning the Battle for Relevance
View