Audiences and Publics: When Cultural Engagement Matters for the Public Sphere (Intellect Books - Changing Media, Changing Europe) (Vol 2)

In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.