This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.
This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.
- Brings together expert publishing professionals to provide an authoritative insight into industry developments
- Details the challenges publishers face and the leading-edge processes and procedures used to meet them
- Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in