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Recommender Systems (Iste)

Author Gérald Kembellec, Ghislaine Chartron, Imad Saleh
Publisher Wiley-ISTE
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Book Details
PublisherWiley-ISTE
ISBN / ASIN1848217684
ISBN-139781848217683
AvailabilityUsually ships in 24 hours
Sales Rank5,409,777
MarketplaceUnited States 🇺🇸

Description

Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.

On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.