McQuail's Mass Communication Theory

McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

Fully up-to-date, this new edition includes:

• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• A new streamlined structure for better navigation
• More definitions, examples, and illustrations throughout to bring abstract concepts to life
• Major updates on new media, globalization, work and economy

McQuail′s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

• Media Effects: Advances in Theory and Research, 3rd Edition
• Speaking into the Air: A History of the Idea of Communication
• Introduction to Communication Studies (Studies in Culture and Communication)
• Understanding Media: The Extensions of Man
• Applied Communication Research Methods
• Mass Media Research: An Introduction
• Investigating Communication: An Introduction to Research Methods (2nd Edition)
• Primer of Public Relations Research, Third Edition
• Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition
• Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)