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Key Concepts in Event Manag… Marketing: An Introduction

Key Concepts in Critical Management Studies (SAGE Key Concepts series)

Publisher SAGE Publications Ltd
Category Business & Economics
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Book Details
ISBN / ASIN1849205698
ISBN-139781849205696
AvailabilityUsually ships in 1-2 business days
Sales Rank4,434,999
MarketplaceUnited States 🇺🇸

Description

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature.
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