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Love at First Light: Smoker Romance in the Classic Age of Advertising (Ad Nauseum)

Author Key Porter Books
Publisher Prion
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Book Details
PublisherPrion
ISBN / ASIN1853754404
ISBN-139781853754401
AvailabilityUsually ships in 24 hours
Sales Rank3,409,173
MarketplaceUnited States 🇺🇸

Description

In days gone by, no movie star or media magnet would be caught dead without a cigarette. Smoking was sophisticated, exotic, sensual, decadent, and, above all, it promised romance. Advertising told us that smoking would make us irresistible to the opposite sex. Love at First Light offers a look at the sexual play of the cigarette ad from the 1920s to the 1960s. Ranging from the blatantly hokey to the vaguely disturbing, sexual innuendo is never far away.