A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.
A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.
Marketing Your Service Business
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Book Details
Author(s)Ian Ruskin-Brown
PublisherThorogood
ISBN / ASIN1854183168
ISBN-139781854183163
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank9,994,337
MarketplaceUnited States 🇺🇸